How To Sell In The New Music Business
If needed to give this post another title it would be, “If I Had It To Do Over Again”.
This will be the first in a multi-part series on the best ways to navigate the waters of Music 2.0 utilizing the limited funds readily available to a new band, indie or management business. What I’m intending to do is to develop an action prepare for the new artist utilizing real business strategies as well as highlighting the limitations of the “old” music biz and it’s techniques – such as the dependence on CD sales and inflated value of chart rankings. We’ll explore why these things simply aren’t relevant any longer, and why this is good for you.
For this first entry, I believed it would be suitable to highlight some core values – my best recommendations – prior to you begin to put yourself out there and begin your endeavor:
# 1. Your subscriber list is PRICELESS!!!
Begin constructing your subscriber list – emails, addresses, contact number, screen names – NOW! Do not wait. These are going to be the people you work for. This is your core fanbase. These are the folks that will keep your profession afloat because they believe in you! Deal with the list like GOLD and keep constructing it. Your list represents a targeted group of consumers who have actually already revealed their appreciation simply by registering. They know who you are. They’re into you. These are individuals you will OVERDELIVER to – beyond their expectations!
# 2. Build neighborhood before commerce. The Trust Component.
In music, you’re in business of hearts and minds. Develop a relationship with your fans FIRST, and everything else with follow. Welcome their input – offer things to them totally free – make them feel special. You are building a town placing yourself as the mayor. Make certain to obtain the support of your constituents by any means neccessary.
# 3. Tunes must be permanently – but not recordings.
When it lastly boils down to tape-recording your music, look at the big photo. The CD is passing away (dead.). Why? Hell, there are numerous factors that I can barely envisage them all. My opinion? The labels intent was always for you to RENT the music, not to OWN it. [I’ll make certain to discuss this later.] Offer your music away. When you record it, send out the MP3s to everyone on your list free of charge. If you demand printing CDs, hand them out for promotion too. Make sure you use this important opportunity to GROW your mailing list. Free music is not just a fantastic incentive for an email address, however it helps build community and goodwill with a new potential fan. It’s probably the very best way to bring individuals into your circle!
By now it should be apparent exactly what the common denominator is: FANS!
Treat them like family – ignore them at your danger.